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While TV consumption is at an all time high now, according to a recent Forrester survey, it seems Americans are spending just as much time on the Internet. And it will not come as a big surprise if I say that despite the almost unlimited nature of what you can do on the web, there are only three activities which account for 40 percent of the U.S. online time spent on the web social networking, playing games and emailing.
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Today’s marketing environment is evolving quickly. Mobile commerce is a hot topic, marketers are trying to best leverage social media, but what’s next … and what has been done with available resources to date? The evolution of digital marketing has been so fast-paced that chances are you may not have the opportunity to gauge the changes happening and the impact they can have on your marketing strategy.
What has happened so far this year?
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Apple's iPhone is one of the greatest innovations in the mobile world which has to offer excellent mobile, gaming and music experience. This gadget is quite compelling and it attracts users from all varieties of backgrounds, ages, and occupations from around the globe, but they have one thing in common - the love for cutting edge tech.
If you are a proud owner of an iPhone, you may be very interested in recognizing yourself in one of the 7 main types of iPhone users. Take a look to see which type you fall under…
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"Deal-of-the-Day" promotions, such as those offered by Groupon, LivingSocial and others, are gaining momentum among small and mid-sized businesses. It's not unrealistic for them to see hundreds or even thousands of individuals taking advantage of their deal. And this immediate blast of new customers, products and services purchased is what appeal to businesses. In just a few minutes or hours, they can boost profits and get the word out on their business and its offerings.
Besides, the process looks relatively simple. All is done for you, because the deal-of-the-day providers usually handle most of the things involved in the process: distributing the deals to subscribers, managing and processing the purchases, and providing the appropriate coupons for customers to redeem.
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It seemed as if every major brand has put up a fan page on Facebook. And yet, despite the noise they make about using the platform and the levels of engagement often put in, very few are actually using their fan pages in truly innovative, engaging and creative way.
Anyone can build a fan page in under 10 minutes or so, and some of the world's most famous brands attract fans without putting too much efforts into it. But even if you have 2 million fans, if the level of their involvement is only at one point – "became a fan" - than you can't really reap any benefits of them.
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To help you rock with your social media initiative, I have put together a list of 20 qualities that every highly effective social media campaigns should possess. In the fist chapter, you can look through the first 10 qualities of the awesome online campaign, and here I have gone in greater details to explain the rest.
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The beauty of Twitter is the fact that it has its own little universe, where different individuals share their thoughts throughout the social media community, well known as the Twitterverse. What's more, the people who exist within the Twitterverse are as unique as those in the real world.
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