Apple's iPhone is one of the greatest innovations in the mobile world which has to offer excellent mobile, gaming and music experience. This gadget is quite compelling and it attracts users from all varieties of backgrounds, ages, and...
It seemed as if every major brand has put up a fan page on Facebook. And yet, despite the noise they make about using the platform and the levels of engagement often put in, very few are actually using their fan pages in truly innovative...
To help you rock with your social media initiative, I have put together a list of 20 qualities that every highly effective social media campaigns should possess. In the fist chapter, you can look through the first 10 qualities of the...
We see more and more businesses move their services online, and even more emerging every day. The web becomes a saturated place where everyone wants to make a big difference and stand out in the crowd. That's why it is vital for you to...
These days everyone is talking about the ROI of social media and how you can convert your social media profiles into a sales qualified lead. You have come up with a great idea for a social media campaign that you feel is unique and much...
If you read any mainstream media or social media sites, you might have started to get the impression that Foursquare, Gowalla or Loopt applications are on everyone’s lips these days. However, it had been only a matter of time before...
With the growing popularity of Twitter, Facebook and other awesome applications as a promotional means, a lot have changed. Just a few years ago the game used to be relatively simple. All you need to do was to build a website, keep it...
The 404 error — aka File Not Found — is one of the common errors you encounter on the Internet. The majority of websites don’t have a custom 404 error page, but having a good one might help you avoid losing your visitor's trust and turn...
StumbleUpon may be small compared to sites like Facebook, Twitter, and MySpace, but it sends the most social media traffic around the web according to the latest numbers by StatCounter. StumbleUpon had 43 percent of the U.S. social...
Since Facebook rolled out the new Profile layout, it looks like a new craze is sweeping amongst the most creative FB lovers. The creator of this craze is the French artist Alexandre Oudin who was the first one to take advantage of the new...
Today’s marketing environment is evolving quickly. Mobile commerce is a hot topic, marketers are trying to best leverage social media, but what’s next … and what has been done with available resources to date? The evolution of digital marketing has been so fast-paced that chances are you may not have the opportunity to gauge the changes happening and the impact they can have on your marketing strategy.
What has happened so far this year?
According to a new survey conducted by MerchantCircle, Facebook is the favorite online marketing service of small businesses, and Facebook Places is doing quite well, too. 37 percent of the respondents defined Facebook as one of their most effective tools.
Perhaps not surprisingly, Facebook has now outpaced Google (66 percent) as the most broadly used marketing method amongst local merchants. Facebook is seemed as the most popular way for merchants to market their business, with 70 percent using the social network for marketing, up from 50 percent one year ago.
Viral marketing is hot these days. Actually a lot of buzz has been creating over the last years around it. A viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on their own. Sometimes a campaign is designed to be viral. Sometimes it gets there on its own.
Advertising professionals admit it is hard to plan a viral video. You can only make an awesome video and hope for it to get millions of clicks and views.
And while some of the videos were indeed created by companies, most are simply wonderful efforts put together by individuals. This is often the case purely because of the random nature of how clips spread virally on the web.
Bizo (www.bizo.com) released data that helps better understand how business professionals react to online ads.
The infographic below titled “An Advertiser’s Weekly Planner” shows the day business professionals, in general, are most likely to react to online ads. Bizo also examined five very different professions – including small business, software, medical, agriculture, and real estate - and found that there are specific days that each industry is most likely to take action against online ads.
Yahoo announced lately that they have improved their Yahoo Search Assist tool. It now provides what Yahoo calls "near real-time" suggestions as you type. In case you are not familiar with search suggestions, they come up when you start typing a query, and help you see what other users search.
Having more links than your competitors has been always extremely important in order to increase your placement in the search engines. The more inbound links under a particular keyword you have on as many reputable websites as possible, the more the chances of your site are to come up number one in Google when someone searches for that keyword. The anchor text of your links has to include your keywords as a text and an URL pointing to your webpage as a place where visitors are sent once they click on it.
Which is the worst social media campaign online? For this post I will be mentioning one of the biggest failure this past year, that of Toyota and their video "Yaris - Cleangateways".
Let's start with some history.The video was created as part of the "Clever Film Comp," a short-film competition. And not long after the ad became the winner of the online contest, the competition's Facebook page was flooded with outraged comments from users and numerous accusations that the video was not only sexist but also making light of incest..
According to a recent survey conducted by eMarketer, 2010 is going to be a much better year for email marketing and social media alike. The survey showed that 69% of respondents plan to increase spending on email marketing efforts. Pehaps not surprisingly, e-mail and social media are topping the list of marketing tactics that respondents will increase spending on in 2010.
I have put together a list of 4 email marketing tactics that are likely to gain even more ground this year.
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