Your SmartPhone Defines Your Personality. Does It Really?

Apple's iPhone is one of the greatest innovations in the mobile world which has to offer excellent mobile, gaming and music experience. This gadget is quite compelling and it attracts users from all varieties of backgrounds, ages, and...

20 Eye-Catching Facebook Brand Pages to Get You Inspired

It seemed as if every major brand has put up a fan page on Facebook. And yet, despite the noise they make about using the platform and the levels of engagement often put in, very few are actually using their fan pages in truly innovative...

Ins and Outs of Running a Highly Successful Social Media Campaign - Part 2

To help you rock with your social media initiative, I have put together a list of 20 qualities that every highly effective social media campaigns should possess. In the fist chapter, you can look through the first 10 qualities of the...

Ins and Outs of Running a Highly Successful Social Media Campaign - Part 1

We see more and more businesses move their services online, and even more emerging every day. The web becomes a saturated place where everyone wants to make a big difference and stand out in the crowd. That's why it is vital for you to...

How to Choose the Perfect Social Network for Your Marketing Campaign

These days everyone is talking about the ROI of social media and how you can convert your social media profiles into a sales qualified lead. You have come up with a great idea for a social media campaign that you feel is unique and much...

Are GeoSocial Sites Your Digital Strategy for 2011? Foursquare and Gowalla vs Facebook Places

If you read any mainstream media or social media sites, you might have started to get the impression that Foursquare, Gowalla or Loopt applications are on everyone’s lips these days. However, it had been only a matter of time before...

Is a Website a Thing of the Past? Are Facebook Pages Killing it?

With the growing popularity of Twitter, Facebook and other awesome applications as a promotional means, a lot have changed. Just a few years ago the game used to be relatively simple. All you need to do was to build a website, keep it...

42 Inspirational, Well-Designed 404 Error Pages You Must Check Out

The 404 error — aka File Not Found — is one of the common errors you encounter on the Internet. The majority of websites don’t have a custom 404 error page, but having a good one might help you avoid losing your visitor's trust and turn...

StumbleUpon vs Facebook. The epic battle for Social Media Traffic

StumbleUpon may be small compared to sites like Facebook, Twitter, and MySpace, but it sends the most social media traffic around the web according to the latest numbers by StatCounter.  StumbleUpon had 43 percent of the U.S. social...

20 Stunning Facebook Profile Page Designs

Since Facebook rolled out the new Profile layout, it looks like a new craze is sweeping amongst the most creative FB lovers. The creator of this craze is the French artist Alexandre Oudin who was the first one to take advantage of the new...

Mobile Marketing

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Video: The Recent Outburst of Mobile Web

Everyone will agree it is an exciting time for mobile. More and more people are accessing internet on the go relying on mobiles for everything - from finding restaurants and hotels online to paying for goods, browsing content, posting updates on social networks, playing games, entertaining... There are plenty of apps seeking to enhance and simplify every part of people's lives.

Social and mobile web became a game-changer in the way large companies, big brands, marketers and agencies communicate with their customers. Today they engage clients across social media platform or reach them on their mobiles by using mobile marketing and thus put the company’s message right in the customers' hands. These are two really booming platforms shaping the presence and future of the web.

Watch the vidoe: Stats and figures that will shock you!

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Undeniable Facts and Figures About Mobile Communications

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There are some great pieces of research highlighting a number of undeniable facts and figures about mobile communications and marketing.

According to recent estimates from ABI Research, mobile marketing and advertising combined will grow at an impressive 40% CAGR (Compound Annual Growth Rate) over the next five years.

What's more, it turned out that over the past few years, a few mobile devices - laptops, Bluetooth headsets, and smartphones have not only changed the way people do business but they have become a must-have accessory amongst business people. According to a recent survey, small business owners tend to outpace the rest of America in smartphone adoption.

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