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It seemed as if every major brand has put up a fan page on Facebook. And yet, despite the noise they make about using the platform and the levels of engagement often put in, very few are actually using their fan pages in truly innovative, engaging and creative way.
Anyone can build a fan page in under 10 minutes or so, and some of the world's most famous brands attract fans without putting too much efforts into it. But even if you have 2 million fans, if the level of their involvement is only at one point – "became a fan" - than you can't really reap any benefits of them.
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To help you rock with your social media initiative, I have put together a list of 20 qualities that every highly effective social media campaigns should possess. In the fist chapter, you can look through the first 10 qualities of the awesome online campaign, and here I have gone in greater details to explain the rest.
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The beauty of Twitter is the fact that it has its own little universe, where different individuals share their thoughts throughout the social media community, well known as the Twitterverse. What's more, the people who exist within the Twitterverse are as unique as those in the real world.
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Facebook has released an update to its social sharing buttons and now "Like" will act much more like "Share."
What's new? Previously, when you choose to click on the Like button, only a link to the story would appear in your recent activity, and often it went completely unnoticed by users. Now after hitting the Like or Recommend button, a full story with a headline, blurb and image will be posted to your profile wall. It will also come with an option to leave a comment, which was previously possible only if you purposely share a story to Facebook.
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According to a new survey conducted by MerchantCircle, Facebook is the favorite online marketing service of small businesses, and Facebook Places is doing quite well, too. 37 percent of the respondents defined Facebook as one of their most effective tools.
Perhaps not surprisingly, Facebook has now outpaced Google (66 percent) as the most broadly used marketing method amongst local merchants. Facebook is seemed as the most popular way for merchants to market their business, with 70 percent using the social network for marketing, up from 50 percent one year ago.
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We see more and more businesses move their services online, and even more emerging every day. The web becomes a saturated place where everyone wants to make a big difference and stand out in the crowd. That's why it is vital for you to find ways to promote your business in a fashion that will distinguish you from your rivals.
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These days everyone is talking about the ROI of social media and how you can convert your social media profiles into a sales qualified lead.
You have come up with a great idea for a social media campaign that you feel is unique and much better than the campaigns of all of the other rivals around you. That's excellent, but If you truly want your campaign to be spread like wildfire, you will have to do your homework in the first place and figure out what social networking sites you should be focusing your marketing efforts on. And it all depends on where your audience is hanging around.
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If you read any mainstream media or social media sites, you might have started to get the impression that Foursquare, Gowalla or Loopt applications are on everyone’s lips these days.
However, it had been only a matter of time before Facebook decided to exploit the rapid success of Foursquare and Gowalla and try to get a piece of the pie. So, does Facebook Places have a chance against the leaders and will it represent a milestone in digital strategy for 2011?
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With the growing popularity of Twitter, Facebook and other awesome applications as a promotional means, a lot have changed. Just a few years ago the game used to be relatively simple. All you need to do was to build a website, keep it updated with content which is at least semi-friendly for search engines, and you are well on your way to the top.
But now, this is no longer the case. You can’t confine to existing within your website, and waiting for the users to find you. Some even go as far as claiming that the website as we know it will soon be a thing of the past. I wouldn’t be so fast in my judgment though.
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StumbleUpon may be small compared to sites like Facebook, Twitter, and MySpace, but it sends the most social media traffic around the web according to the latest numbers by StatCounter. StumbleUpon had 43 percent of the U.S. social media traffic on January 1st, while Facebook trailed with 38 percent.
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