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Commercial Awesomeness: What can you do to a bear?

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The interactive stories on YouTube are not something that can surprise us any more. What's better, there are a heap of perfect examples for creatives that are well done.

But this one is really cool.

To celebrate the back to school time, one of the biggest European brands Tipp-Ex®, which offers correcting products, goes on Youtube with an interactive campaign as funny as surprising. In the viral video, french agency Buzzman puts face to face a hunter and a bear. The viewers can choose what ending they want to see by changing the title of the video directly on Youtube…. And this all thanks to the Tipp-ex corrector!

More than 50 different amusing endings can thus be watched. My favorite versions so far: paint, plays, kiss, moon walk and shoots in particular!

The campaign is logically signed: Tipp-Ex®, white and rewrite. Play and Enjoy!

 

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